{"id":69803,"date":"2022-10-07T09:48:26","date_gmt":"2022-10-07T09:48:26","guid":{"rendered":"https:\/\/rimsa.com\/our-participation-in-the-accelera-el-creixement-program-2"},"modified":"2026-11-12T08:18:50","modified_gmt":"2026-11-12T08:18:50","slug":"notre-participation-au-programme-accelera-el-creixement","status":"publish","type":"post","link":"https:\/\/rimsa.com\/fr\/notre-participation-au-programme-accelera-el-creixement","title":{"rendered":"Notre participation au programme \u00ab Accelera el Creixement \u00bb"},"content":{"rendered":"

Et la mani\u00e8re dont il a influenc\u00e9 la croissance commerciale de notre \u00e9quipe, ainsi que l\u2019\u00e9lan qu\u2019il a donn\u00e9 \u00e0 notre fa\u00e7on de penser et d\u2019agir de mani\u00e8re strat\u00e9gique en tant qu\u2019entreprise. Une fois de plus, ce programme et tous les intervenants nous ont permis de vivre une exp\u00e9rience formidable.<\/p>\n

\n

#AcceleraElCreixement est un programme organis\u00e9 par le PIMEC<\/a> et le Conseil provincial de Barcelone qui vise \u00e0 stimuler la croissance des petites et moyennes entreprises gr\u00e2ce \u00e0 un accompagnement personnalis\u00e9. Jeudi dernier, le 29 septembre, la s\u00e9ance d\u2019ouverture de sa 11e \u00e9dition s\u2019est tenue \u00e0 l\u2019Esplanade de l\u2019Arxiu Hist\u00f2ric del Recinte de la Maternitat (Travessera de les Corts, 131-159, Barcelone). \u00c0 cette occasion, 50 PME avaient \u00e9t\u00e9 s\u00e9lectionn\u00e9es pour y participer.<\/p>\n

Cette s\u00e9ance a d\u00e9but\u00e9 \u00e0 17 h par un discours de bienvenue d\u2019Eva Menor, pr\u00e9sidente du d\u00e9partement du D\u00e9veloppement \u00e9conomique, du Tourisme et du Commerce du Conseil provincial de Barcelone. Peu apr\u00e8s, David Gim\u00e9nez, directeur g\u00e9n\u00e9ral du PIMEC, a expliqu\u00e9 le d\u00e9roulement du programme pour le reste de l\u2019apr\u00e8s-midi.<\/p>\n

Notre directrice, Carol Carbajo, du d\u00e9partement Talent et Ressources humaines de rimsa, a \u00e9t\u00e9 invit\u00e9e \u00e0 ce programme pour partager avec le public l\u2019exp\u00e9rience et les r\u00e9sultats de sa derni\u00e8re participation en 2017 \u00e0 la 6e \u00e9dition de #AcceleraElCreixement. Au cours de cette intervention, nous avons soulign\u00e9 que notre participation \u00e0 ce programme nous avait permis d\u2019am\u00e9liorer notre vision externe et strat\u00e9gique gr\u00e2ce au consultant qui nous avait \u00e9t\u00e9 attribu\u00e9. Cela nous a \u00e9galement aid\u00e9s \u00e0 d\u00e9finir des priorit\u00e9s et \u00e0 concentrer nos efforts sur celles-ci, ce qui est essentiel pour fixer des objectifs et mener un travail beaucoup plus efficace et structur\u00e9. Bien que rimsa, en tant qu\u2019entreprise familiale disposant de deux gammes de produits, f\u00fbt d\u00e9j\u00e0 bien \u00e9tablie, nous avons pu d\u00e9finir une nouvelle orientation \u00e0 moyen et long terme afin de poursuivre avec succ\u00e8s notre processus de transformation.<\/p>\n

\u00c0 partir de l\u00e0, nous avons d\u00e9fini quatre axes prioritaires pour la croissance de Rimsa : renforcer les activit\u00e9s de marketing et de vente, \u00e9tendre nos march\u00e9s et nos projets, rentabiliser l\u2019innovation et, enfin, renforcer la gestion des connaissances. Depuis lors, nous avons pu nous engager dans un processus de num\u00e9risation plus pouss\u00e9 et nous avons \u00e9galement r\u00e9ussi \u00e0 mettre en place une \u00e9quipe de direction consolid\u00e9e qui nous a permis de professionnaliser l\u2019entreprise. Non seulement nous avons am\u00e9lior\u00e9 ces aspects, mais notre service marketing a \u00e9galement proc\u00e9d\u00e9 \u00e0 une refonte compl\u00e8te de l\u2019image de marque, ainsi qu\u2019\u00e0 la mise en place d\u2019un site web plus interactif, dot\u00e9 d\u2019un meilleur contenu et d\u2019une pr\u00e9sence accrue sur les r\u00e9seaux sociaux. Gr\u00e2ce \u00e0 cela, nous disposons d\u00e9sormais de politiques marketing aux objectifs plus clairs et aux fonctions bien organis\u00e9es, claires et efficaces, ce qui renforce de plus en plus le caract\u00e8re innovant de rimsa.<\/p>\n

rimsa \u2013 \u00ab people rethinking solutions \u00bb \u2013 est aujourd\u2019hui une entreprise o\u00f9 nous nous effor\u00e7ons d\u2019identifier les difficult\u00e9s et les pr\u00e9occupations du march\u00e9 afin de les r\u00e9soudre au mieux ; ainsi, nous classons, analysons et travaillons sur des solutions possibles pour l\u2019avenir, devenant ainsi une entreprise de confiance pour nos clients. Chez rimsa, nous nous positionnons comme une entreprise familiale, une PME de taille moyenne en termes de chiffre d\u2019affaires et de petite taille \u00e0 la fois, puisque nous comptons moins de 50 salari\u00e9s au total, ce qui nous classe parmi les 99 % de micro-entreprises, petites et moyennes entreprises qui composent le tissu \u00e9conomique de la Catalogne. Nous continuons \u00e0 aller de l\u2019avant en \u00e9quipe, anim\u00e9s par un fort esprit de croissance et tourn\u00e9s vers l\u2019avenir de la mani\u00e8re la plus appropri\u00e9e possible.<\/p>\n

Enfin, \u00e0 17 h 45, un atelier de r\u00e9seautage a \u00e9t\u00e9 anim\u00e9 au cours de la session par Monica Mendoza, nomm\u00e9e parmi les 100 meilleurs conf\u00e9renciers d\u2019Espagne (Thinking Heads) dans la cat\u00e9gorie marketing et ventes.<\/p>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Et la mani\u00e8re dont il a influenc\u00e9 la croissance commerciale de notre \u00e9quipe, ainsi que l\u2019\u00e9lan qu\u2019il a donn\u00e9 \u00e0 notre fa\u00e7on de penser et d\u2019agir de mani\u00e8re strat\u00e9gique en tant qu\u2019entreprise. Une fois de plus, ce programme et tous les intervenants nous ont permis de vivre une exp\u00e9rience formidable. #AcceleraElCreixement est un programme organis\u00e9 […]<\/p>\n","protected":false},"author":3,"featured_media":75467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"tema":[742,708],"tipologia":[838],"aplicacion":[],"linea-de-productos":[],"class_list":["post-69803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tema-rimsateam-fr","tema-general-fr","tipologia-blog-fr"],"yoast_head":"\nNotre participation au programme \u00ab Accelera el Creixement \u00bb - Rimsa<\/title>\n<meta name=\"description\" content=\"Accelera El Creixement est un programme organis\u00e9 par le PIMEC qui vise \u00e0 stimuler la croissance des petites et moyennes entreprises.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rimsa.com\/fr\/notre-participation-au-programme-accelera-el-creixement\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Notre participation au programme \u00ab Accelera el Creixement \u00bb - 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